Press and Media

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  CNN

  Tobacco smoke causes nearly 90 percent of lung cancer deaths, according to the American Cancer Society. "If it is a choice between smoking tobacco product or a nicotine replacement — of course, keep taking the nicotine," Dr. Steven Schroeder said. "It is a heck of a lot healthier than tobacco smoking."

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  CNET

  Basically, the E-Cigarette offers a real smoking experience without any of the unpleasant side-effects of traditional tobacco smoking.

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  ABC

  Because no burning is involved, makers say there's no hazardous cocktail of cancer-causing chemicals and gases like those produced by a regular cigarette. There's no secondhand smoke, so they can be used in places where cigarettes are banned.

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  MSNBC

  Manufacturers have touted the products as a healthier alternative to smoking because no burning is involved, and there's no hazardous cocktail of cancer-causing chemicals.

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  CBS NEWS

  Smokers say it has the taste, the feel, the draw of a real cigarette. It's delivered in water vapor, not in harmful smoke. Looks like a real cigarette. Gives you the sensation of real smoke. You're not getting all the things that are killing you, such as carcinogens, chemicals, poisons, tars.

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  LOS ANGELES TIMES

  It uses a small lithium battery that atomizes a liquid solution. What you inhale looks like smoke, but it's a vapor similar to stage fog. It even has a red light at the tip that lights up with each drag.